Privacy Policy

1. Information We Collect

You can read our public articles without creating an account. Depending on how you use the Site, we and the service providers that help operate it may process the following information:

• Technical and usage information: IP address, approximate location derived from an IP address, browser and device information, requested pages, referring websites, visit dates and times, and diagnostic or security logs.
• Analytics information: aggregated or pseudonymous information about page views, traffic sources, and interactions when analytics tools are enabled.
• Cookie and consent information: cookie identifiers, browser storage preferences, and records of your consent choices, where the relevant technologies are in use.
• Information you provide voluntarily: your name, email address, message, and any other details you include when contacting us.

Some technical information, including IP addresses and online identifiers, may be considered personal data under applicable privacy laws even when it does not directly identify you by name.

2. How We Use Information

We may use information to:

• Deliver articles, images, and other Site content.
• Maintain website performance, reliability, and security; detect abuse; and troubleshoot technical issues.
• Understand how visitors use the Site and improve navigation and content, where analytics are enabled.
• Respond to inquiries, feedback, and correction requests.
• Remember privacy choices and comply with applicable legal obligations.
• Support advertising, including measuring ad performance and showing relevant ads, if advertising services are activated and permitted under applicable law.

3. Cookies and Similar Technologies

Cookies are small files stored by your browser. The Site and third-party services may also use similar technologies, such as local storage, pixels, and online identifiers. The technologies present can change as website features are updated.

You can manage cookies through your browser settings. Where available, you can also use the Site’s cookie notice or Cookie preferences control to manage optional tracking choices. Disabling some cookies may affect certain website functions.

4. Google AdSense and Third-Party Advertising

We may use Google AdSense and other advertising services to support the Site. This section describes how advertising-related data may be processed if and when advertising is enabled; it does not mean that personalized advertisements are currently displayed to every visitor.

Third-party vendors, including Google, may use cookies or similar technologies to serve ads based on a user’s earlier visits to this Site or other websites. Google’s advertising cookies enable Google and its partners to deliver and measure ads based on visits to websites across the Internet. Depending on their services and user choices, advertising partners may process IP addresses, cookie identifiers, device information, and information about ad views or interactions.

You can learn about or control Google’s personalized advertising through Google My Ad Center or Google Ads Settings. You may also be able to opt out of some participating third-party vendors’ personalized advertising through AdChoices.

For more information about Google’s practices, read How Google uses information from sites or apps that use its services and Google’s advertising technologies explanation.

If additional advertising vendors or networks are introduced, we will update our disclosures as appropriate, including relevant vendor details and choice mechanisms.

5. Your Cookie and Advertising Choices

Where applicable law requires consent for non-essential cookies, storage technologies, or certain advertising uses of personal information, we seek that consent through the appropriate consent mechanism. You may refuse or withdraw optional consent through the controls provided for your region. Withdrawing consent does not affect processing that lawfully occurred before withdrawal.

For visitors in the European Economic Area (EEA), the United Kingdom, and Switzerland, additional consent and transparency requirements may apply to advertising. If Google advertising is provided in these regions, the applicable consent interface and advertising settings should explain the relevant purposes, partners, and choices.

6. Service Providers and Information Sharing

Information may be handled by providers that perform services on our behalf, such as website hosting, content delivery, website security, analytics, cookie-consent management, and, when enabled, advertising. Such providers may process information according to their services, contracts, and privacy policies.

We may also disclose information when reasonably necessary to comply with the law, respond to valid legal requests, protect the Site or its users, or investigate abuse. We do not publish private messages sent to us as part of normal contact inquiries without a relevant reason or permission.

Where privacy laws define sale or sharing broadly to include certain advertising disclosures, related rights and opt-out options may apply even if no money is exchanged for personal information.

7. Legal Bases for Processing

Where the GDPR or similar laws apply, processing may be based on consent (for optional tracking and certain advertising uses), legitimate interests (such as maintaining Site security and responding to ordinary inquiries, where those interests are not overridden by your rights), or legal obligations. The applicable basis depends on the activity and circumstances.

8. Data Retention and Security

We retain information only for as long as reasonably necessary for the purposes described in this policy, including website operations, security, responding to messages, and meeting legal obligations. Retention periods may vary by data category and service provider.

We take reasonable steps to protect information handled through the Site. However, no online transmission or storage system can be guaranteed to be completely secure.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to request access to personal information, correction, deletion, restriction or objection to certain processing, data portability, or withdrawal of consent. You may also have the right to complain to a relevant data protection authority.

Residents of certain U.S. states may have additional rights, including requests to know, delete, or correct personal information and, where applicable, to opt out of sale, sharing, or targeted advertising. The rights available and any exceptions depend on the law that applies.

To make a privacy request, please contact us using the details below. We may need to verify the request and will respond in accordance with applicable requirements. If a request concerns data controlled by a third-party advertising or analytics provider, you may also need to contact that provider directly.

10. International Processing

The Site is available internationally. Service providers may process information in countries other than your own. Where applicable, we seek to rely on appropriate safeguards or other lawful mechanisms for international transfers of personal data.

11. Children’s Privacy

MythologyChinese provides general educational content and is not intended to collect personal information from children. We do not knowingly request personal information from children under 13. If you believe a child has provided us with personal information without appropriate authorization, please contact us so that we can review the situation and take appropriate action.

12. Links to Other Websites

Our articles may link to museums, libraries, research resources, or other websites. Those sites operate under their own privacy practices. We encourage you to review their policies before sharing information with them.

13. Changes to This Policy

We may update this policy as website functionality, advertising practices, service providers, or legal requirements change. The date at the top indicates the most recent revision. Material updates may also be communicated through the Site when appropriate.

14. Contact Us

For privacy questions, requests, or concerns, please contact the MythologyChinese editorial team:

Website: www.mythologychinese.com
Email: [email protected]
Contact page: www.mythologychinese.com/contact/